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Medicines Waste Campaign

Campaign Identity | Carousel posts | Animated social media | Posters | Pull up banners | Web visuals | Editorial pages

A multi touchpoint campaign aimed at the 50+ demographic on repeat prescriptions to reduce the medicines waste in Dorset. With clear and specific call to actions and reaching the demographic where they are. Efforts put into direct SMS, Facebook advertising and radio advertising.

The goal is to save 1 million pounds in medicines waste in 2024.